Yeah… don’t worry- I had no idea what a QR Code was either. In fact, I still only bearly get it.
“A QR Code is a matrix code (or two-dimensional bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed. QR Codes are common in Japan, where they are currently the most popular type of two dimensional codes. Moreover, most current Japanese mobile phones can read this code with their camera.”
Anyway, so now people are incorporating design into QR so that they have a cool look- but are fully functional. This is where Murakami comes in for LV. From HighSnobiety:
“Mixing design with technological innovation, SET teamed up Takashi Murakami with Louis Vuitton to create a distinctive code featuring one of the artist’s characters and the classic LV pattern. The agency hopes this will add much needed style and character to the bland world of machine readable codes.”
Well, there you go!
(Edited to fix the image… SET emailed to let me know that I’d posted one that wasn’t the current code.)