When Sofia Coppola went to design the bag she was doing for Louis Vuitton- she just went for what she loved in a bag- but couldn’t find. A simple bag- that wasn’t too slouchy or structured… in colors other than black. She went through a bunch of sketches before finally coming up with the “SC”… basically revisiting the traditional Louis Vuitton Keepall- but in a smaller day bag size.
She also came up with this cute little envelope style evening bag! Apparently, she had so much fun with the whole thing, she’s already thinking of doing a smaller version of the SC.
What do you think of Sofia’s creation?