Louis Vuitton v. Google

Google Trademark Louis Vuitton Lawsuit

Well, they’re back in court again.

Louis Vuitton sued Google because they don’t believe that Google has the right to sell its trademarked name to other advertisers that are used in an Internet search.

I blogged about this when it first came down the pike, but the European Union’s highest court begain hearing the case today.

Louis Vuitton attorney Patice de Cande said:

“Google’s advertisement activities have given companies which sell fake products unprecedented visibility beyond their wildest dreams!”

Louis Vuitton’s done pretty dang well in defending their trademark in the past… and the Paris Central Court already sided with LV when the case began in 2003.  I’m interested to see how this plays out…

Read more in Bloomberg

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