Well, 15% off at least all purchases made on their www.louisvuitton.com website on April 22 will be donated to The Climate Project (no mention of Eluxury.com which makes some sense, since LV is phasing off of sales on eLuxury.). President and CEO of Louis Vuitton North America, Daniel Lalonde said:
“We are thrilled to collaborate with The Climate Project and promote environmental awareness in honor of Earth Day. Over the past few years Louis Vuitton has voluntarily made efforts to reduce the impact of its activities on the environment. In addition we are proud to be able to support The Climate Project in its inspiring quest to raise awareness of the climate crisis.”
Louis Vuitton’s been involved with The Climate Project since 2007 when they began donating as part of the Core Values Campaign. Along with the fab Annie Leibovitz Core Values spots so far, LV has donated in the name of Catherine Deneuve, Andre Agassi and Steffi Graf, Keith Richards, Sofia and Francis Ford Coppola, Sean Connery and coming soon… Buzz Aldrin?