Gucci Gives Back


Love it when people and corporations do good with the resources they’ve got!

It looks like Frida Giannini- creative director for Gucci and author/ illustrator Michael Roberts have collaborated together in a campaign to benefit UNICEF.  They’re putting together some original pieces designed by Giannini that will be exclusively sold in Gucci boutiques and on

The facinating angle is that Giannini has commissioned Michael Roberts to actually write a sequel to his popular children’s book- Snowman in Paradise. This book’s called Snowman in Africa and don’t try Amazon for your copy- it will only be available in Gucci stores and on until December 31, 2009. Generous Gucci is donating every penny you spend on the book to UNICEF.

But the fun part for bag lovers is that Giannini’s incorporated Roberts’ illustrations on two Gucci Joy bags, some charms, and other small pieces.  You’ll also find the illustrations on special gift cards.  A full 25% of the retail price of each one of these exclusive pieces will be donated to UNICEF.  Over the 5 year campaign- Gucci’s promised $7 million to UNICEF.

I love that!!!  I mean talk about win- win- win!  Buy an amazing bag, and help educate, supply healthcare and clean water to kids in Africa!!!  Can’t wait to get shopping!


Leave a comment