Dang! I’d always recommend checking FASHIONPHILE first if you’re looking for authentic Gucci accessories for less than retail- but even we can’t compete with FREE!!!! If you purchase the August Vogue China for a whopping 20 yan (apparently around $3 USD) you’ll get this cool little GUCCI paper folder.
It comes in the camel color pictured above and in a dark chocolate as well. As you can imagine, the edition is selling out all over the place, and the mags are popping up all over Taobao- China’s eBay for $30+.
There is all kinds of commentary right now in the Chinese Blogosphere about whether or not this was a smart tactic. Criticism centers its “mass” distribution at such a cheap price. Does this dilute the brand- and bring the accessibility of the label down to a general population that harms exclusivity?
I mean, it is just a paper folder… But what do you think? And what would you use it for?
(Photo Credits: Vogue China, Jing Daily)